It’s absolutely vital that the first fifteen seconds of any video you produce for your business be highly engaging.
Research has shown that if a viewer makes it past the first ten seconds of a video they are much more likely to watch the majority or even finish watching it.
If you are unable to peak interest and suck a viewer into your world during this very short time frame all the hard work you have put into video production will be in vain.
A little dramatic I know but most businesses are still making the mistake of opening with a cheesy and slow motion graphic or just going right into the content without any sort of introduction or tease of what’s to come. As viewers we need to be continually fed valuable or emotionally connecting reasons to keep watching your content.
It’s your job to give them those reasons.
Here is a closer look at what elements can be used to in your videos and at what point to use them to mentally trigger your viewers to keep watching: