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The critical first 15 seconds of any video

It’s absolutely vital that the first fifteen seconds of any video you produce for your business be highly engaging.

Take note…

Research has shown that if a viewer makes it past the first ten seconds of a video they are much more likely to watch the majority or even finish watching it.

If you are unable to peak interest and suck a viewer into your world during this very short time frame all the hard work you have put into video production will be in vain.

A little dramatic I know but most businesses are still making the mistake of opening with a cheesy and slow motion graphic or just going right into the content without any sort of introduction or tease of what’s to come. As viewers we need to be continually fed valuable or emotionally connecting reasons to keep watching your content.

It’s your job to give them those reasons.

Here is a closer look at what elements can be used to in your videos and at what point to use them to mentally trigger your viewers to keep watching:

Jump on over to ReelMarketer.com to read the entire article. Thanks!

udemyblog

Check out my latest article on the best tactics to leverage YouTube for Business over on Udemy’s blog.

YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. The vast majority of those eyeballs belong to what Google & Nielsenare now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’

Generation C is made up of 80% millennials which also happen to be YouTube’s core audience. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.

However, the C Generation is not YouTube’s only audience. All demographics are now consuming video online at growing rates and primarily on YouTube.

Read the entire article here!

onechanneldesign

YouTube’s new One Channel design layout is here whether we like it or not! ReelSEO reports it will be rolled out to all channels by end of day today (3/7). I was just now able to upgrade my brand new channel by going to the link above and scrolling down to the very bottom of the page to this button:

onechannelnewchannelbutton

The overwhelming majority of feedback and opinion of the new design has been fairly negative.

I agree with most of it.

I agree it makes your channel less visually unique and customizable (you now can only create a unique header graphic). Despite YouTube likening your content in the new design to a snowflake and that no two will be alike. A snowflake? Really? Unless you look at it under a microscope all snowflakes look the same! It is true though that a lot of this customization power was abused and made for way too many crappy looking channels. Maybe this is a positive after all.

I also agree the new design can get too cluttered and confusing to the casual viewer. It looks like there are several different sections you can add at your discretion. While it’s good to have options I think too many options can have an adverse effect on your visitors. I prefer the cleaner and easier to navigate 3 sections on the Vice channel to the 7 sections on the Intel channel.

onechannelsections

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