There are several reasons that people give for not yet leveraging video in their marketing. “It’s too expensive,” “I don’t have time,” or “I don’t want to be on camera,” are just some of the most common excuses.
While these are valid considerations, ultimately it’s highly beneficial to overcome these temporary obstacles and learn how to create engaging video programming for your business. However, if you are struggling to get a video up on your site then there are ways to create this content without any of those roadblocks mentioned getting in your way.
Animated or “whiteboard” videos that explain or introduce your product or service can be a very effective tool for your business. They can also be very affordable and fairly easy to produce.