Category: Content Marketing

Course Launch

I recently introduced myself on the Sociable Video social media channels, but also wanted to list our latest news updates, including:

New Partner

My name is Lisa Timmons and I recently joined the Sociable Video team, which now includes Wayne Ford and myself.

Between the two of us, we offer digital marketing expertise on a vast array of specialties that include web video, blogging, copywriting, social media and web design, just to name a few.

Together, we plan on creating comprehensive online courses to help you succeed in all areas of digital marketing.

Better Blogging

Our first project together is a blogging course that we launched earlier this month on Udemy.com.

For a preview at what the 3+ hour-long course offers, watch the 2-minute embedded video above.

While there are many technical courses and some blogging/blog writing courses, we feel ours stands out because it covers both the technical and creative aspects of blogging.

What to Expect

Over the next few weeks, we will be hard at work on some new courses.

First, we’ll be improving our original course, Online Video And YouTube Marketing Training with some key updates to make sure that the course content remains relevant in the face of ever-expanding technology updates.

After that, we’ll be packaging a brand new course around social media campaigns and best practices.

In between product launches, we plan on providing you with free tips for the digital media marketplace and, as always, look forward to interacting with you on all our social media channels.

Happy learning!

This beautiful piece of animation and storytelling has a purpose but it’s not hitting you over the head with brand messaging. Chipotle understands that you don’t need to cram a certain number of brand mentions or integrations for a marketing video to be effective. With this viral video concept Chipotle has found a way to communicate their mission of “changing the way the world thinks about and eats fast food” that is emotionally engaging and powerfully connects with the viewer.

We don’t even see a logo until the last few seconds of video.

The video also leads to an interaction element – the game app, for people that want to continue exploring this world Chipotle has created  and through that learn more about where our food comes from and what it takes to produce it.

The behind the scenes video is worth a viewing as well.

How can you use these ideas and concepts in your video marketing efforts?

In this episode taken straight from the Sociable Video Training Course, I will teach you how to overcome your fear of being on camera. It’s very common and natural to not like being in front of a video camera but it’s something that everyone can condition themselves to overcome.

Becoming the face of your business and appearing in your video marketing can be a game changer! People buy from people and want to connect with YOU.

In episode 2 of Sociable Video Sessions: Q+A Edition, Linda wants to know how to improve the look of her web cam videos since that is all she has available to start her video marketing.

Another great question! In this episode I share 5 free and low cost methods to significantly improving the quality and audio of your webcam videos.

iGlasses 3 – http://ecamm.com/mac/iglasses/

Rode Podcaster Mics – http://www.rodemic.com/mics/podcaster

If you have any questions regarding your video marketing please comment below and I will answer them in future episodes!

Video Transcript after the jump.

Continue Reading..

All My Eggs in Udemy Basket

Prepare yourself for a little bit of a Udemy love fest. Over the past several months I have become a pretty big fan of what they are doing. So much so that although there are a few drawbacks, that I will discuss in a minute, I have decided to offer my Sociable Video Training Course exclusively on the Udemy.com platform.

Even though I had been planning on writing this blog post for several days I have received a couple inquires as to why Udemy! Why not sell through Clickbank or JVZoo and take advantage of those affiliate communities? Why basically give Udemy your customers and build their business? Why give them 30% and sometimes more commission on your course?

—————————————-

UPDATE:

Udemy has changed the payment structure for Instructors:

If Udemy brings a student to a course, the revenue shared with instructors is 50%. If the student comes through the instructor, the revenue share is 100% (minus any credit card processing fees).

I believe this to be even more fair for everyone involved.

—————————————–

All valid questions that were considered carefully. Before I get to the answering of those questions and sharing more of my reasoning let’s rewind a year- for a little back story.

A year ago I hadn’t even heard of Udemy and the online training trend had just begun to grow. While I was writing and shooting my course I was also building my own membership area to house all of the course content. There were several reasons for doing it myself – mostly so I could keep the most profit and also build my own customer base.

There really wasn’t a lot of good options for creating a membership area and eventually I settled on using WordPress and WishList Members. I put a ton of time into designing and setting up the membership area. The software was fairly easy to use but not very efficient for uploading over 50 videos, over 50 audio recordings and organizing it all into a user intuitive interface. It just wasn’t a platform geared towards online training.

I then signed up for a Clickbank account to use for payment processing and to hopefully tap into the large pool of Clickbank affiliates. Clickbank has been the dominant player in the internet marketing payment processor and affiliate program hybrid field for years. I always thought the Clickbank system was a little archaic looking and clunky- but it works.

Udemy Home page

I was all ready to launch with my own setup and then I ran into Udemy! “Hhhmmm this looks interesting and pretty perfect for what I’m doing but dang I don’t know about giving them 30%!” By this time Udemy and the online training ‘movement’ had really started to pick up some steam.

Because Udemy isn’t exclusive I thought it wouldn’t hurt to sell my course in two places- my site through Clickbank and on Udemy for those that found it through their marketplace or promotion.

If the backstory was boring you and you are half asleep now- Wake Up! Here’s where I get into the pros & cons of Udemy!

Continue Reading..

Run Time – 2:23

Subscribe to Sociable Video on YouTube for more helpful strategies & tips.

It’s easy to feel overwhelmed when you want to start using video content to market your business or promote yourself. In this episode of Sociable Video Sessions I talk about one of the easiest and best ways to get your feet wet in video content marketing. The concept is simple and easy to produce but you can use this technique to get several pieces of content that you can release over time on your blog, YouTube channel and push to your Facebook, Twitter and Google Plus.

Video transcription after the jump.
Continue Reading..

I’m really happy with how this trailer for my Sociable Video YouTube Channel turned out! Let me know what you think in the comments below!

sessionscomingsoon

Shooting now for my new YouTube web show that will be featured on this blog! Do you have any huge frustations or something you’ve been dying to learn more about when it comes to video marketing, YouTube marketing and video production?? Please tweet me at @sociablevideo or comment below! I’ll answer it in my web show and give you a shout out!

Thanks!

He’s baaaaccckkkkk! Another example of a well done and engaging integrated programming video. Yes, it is possible to market your product or service in a way that is fun and people will want to share! Watch and learn.

DollarShaveClub.com

 

Dove’s new sponsored programming campaign is genius. First of all it’s directly in line with the rest of their ‘Real Beauty’ campaign. However, more so then Dove’s past efforts it delves into the world of organic and emotionally charged content.

The concept of having an FBI trained forensic artist draw pictures of women described by themselves and then described by someone they just met is among other things, highly creative. It also tugs at the emotional strings of it’s target audience and hits upon common concerns among women. In fact it’s so effective that it moves people not in it’s target at all, like myself.

The branding only appears subtly at the end of the video and even before the logo fades up there is a url displayed that will take you to more relevant information. In this case more of the side by side comparison sketches and video profiles of the individuals involved. This Call To Action keeps the conversation going.

Yes Dove is trying to sell something. Yes they want your money. But rather then cramming the product down your throat they are creating something of value and of interest to you first. This is a much more effective video marketing strategy.

More details here @ Adweek and more video content from the campaign can be found at Dove.com/realbeautysketches

The critical first 15 seconds of any video

It’s absolutely vital that the first fifteen seconds of any video you produce for your business be highly engaging.

Take note…

Research has shown that if a viewer makes it past the first ten seconds of a video they are much more likely to watch the majority or even finish watching it.

If you are unable to peak interest and suck a viewer into your world during this very short time frame all the hard work you have put into video production will be in vain.

A little dramatic I know but most businesses are still making the mistake of opening with a cheesy and slow motion graphic or just going right into the content without any sort of introduction or tease of what’s to come. As viewers we need to be continually fed valuable or emotionally connecting reasons to keep watching your content.

It’s your job to give them those reasons.

Here is a closer look at what elements can be used to in your videos and at what point to use them to mentally trigger your viewers to keep watching:

Jump on over to ReelMarketer.com to read the entire article. Thanks!

socialmouths

I’ve been loving Francisco’s blog over at SocialMouths lately. There is a million social media blogs out there but this one stands out for me. He uses a clean, easy to read blog design and frequently publishes concise, informative and fun posts. Even if I am knowledgeable on a topic he is covering their is almost always a new piece to the marketing puzzle I pick up on while reading.

His latest post How to Build Instant Trust on Your Website is no exception. It’s a great article complete with lot’s of eye candy graphics and statistics!

In this post I would like to humbly add on to the building trust conversation started in his post. In addition to the valuable strategies discussed in Francisco’s article I would like to add one more. I think it’s the most powerful way to instantly build trust on your site but still is one of the most underutilized.

Yup you guessed it! VIDEO. And even better- QUALITY VIDEO that is well lite, sounds great, engages and is properly featured on your site.

At this point if you want to jump over to read Francisco’s post first, feel free to do so. Just be sure to come back! :)

In Francisco’s article he talks about the human connection factor and never is that factor more direct on your site then when you are leveraging video. Your followers can see you, hear you, and connect with you on subconscious levels that are not possible with text and photos.

In my new Sociable Video training course (to be released soon) I have a whole episode called ‘Leverage The Human Connection Factor Of Video,’ this episode and six others are completely free if you sign-up for my newsletter using the form in the right hand column.

People buy from people and huge companies spend millions trying to humanize their brand to emotionally connect with potential customers. You can do this too by becoming the face of your brand and appearing in video content targeted to your audience. A welcome or product demo featured on the top of your site can go a long way with connecting with your visitors and making them feel more comfortable. Later when they read something you have written on your site they might even imagine your voice and even your face speaking to them. This brings more color to the written word and makes it more powerful as well.

Let’s take a look at some people leveraging video content correctly. It’s interesting that two of the sites Francisco’s uses to demonstrate other trust building strategies are doing a good job utilizing video as well. However with different degrees of prominence and focus. Let’s take a look at those sites and then one more I think is really leveraging video in the correct way.

First up let’s look at Lewis Howes site:

LewisHowes

Lewis features a video fairly close to the top of the page that begins by telling his story of how he went from playing professional arena football to becoming an internet marketer. The production quality is solid (produced by Mashable) and your interest is instantly piqued by his unique story. He goes on to tell the rest of the story of his business and give lot’s of great tips on using LinkedIn to grow your business. Within the first minute you are already emotionally invested and have started to trust Lewis. He speaks with authority but with a likable tone on topics related to his market.

Continue Reading..

Contact Us

Name
Email
Message

Yay! Message sent.
Error! Please validate your fields.
© Copyright 2014 SociableVideo.com