Prepare yourself for a little bit of a Udemy love fest. Over the past several months I have become a pretty big fan of what they are doing. So much so that although there are a few drawbacks, that I will discuss in a minute, I have decided to offer my Sociable Video Training Course exclusively on the Udemy.com platform.
Even though I had been planning on writing this blog post for several days I have received a couple inquires as to why Udemy! Why not sell through Clickbank or JVZoo and take advantage of those affiliate communities? Why basically give Udemy your customers and build their business? Why give them 30% and sometimes more commission on your course?
Udemy has changed the payment structure for Instructors:
If Udemy brings a student to a course, the revenue shared with instructors is 50%. If the student comes through the instructor, the revenue share is 100% (minus any credit card processing fees).
I believe this to be even more fair for everyone involved.
All valid questions that were considered carefully. Before I get to the answering of those questions and sharing more of my reasoning let’s rewind a year- for a little back story.
A year ago I hadn’t even heard of Udemy and the online training trend had just begun to grow. While I was writing and shooting my course I was also building my own membership area to house all of the course content. There were several reasons for doing it myself – mostly so I could keep the most profit and also build my own customer base.
There really wasn’t a lot of good options for creating a membership area and eventually I settled on using WordPress and WishList Members. I put a ton of time into designing and setting up the membership area. The software was fairly easy to use but not very efficient for uploading over 50 videos, over 50 audio recordings and organizing it all into a user intuitive interface. It just wasn’t a platform geared towards online training.
I then signed up for a Clickbank account to use for payment processing and to hopefully tap into the large pool of Clickbank affiliates. Clickbank has been the dominant player in the internet marketing payment processor and affiliate program hybrid field for years. I always thought the Clickbank system was a little archaic looking and clunky- but it works.
I was all ready to launch with my own setup and then I ran into Udemy! “Hhhmmm this looks interesting and pretty perfect for what I’m doing but dang I don’t know about giving them 30%!” By this time Udemy and the online training ‘movement’ had really started to pick up some steam.
Because Udemy isn’t exclusive I thought it wouldn’t hurt to sell my course in two places- my site through Clickbank and on Udemy for those that found it through their marketplace or promotion.