Category: YouTube Marketing

This beautiful piece of animation and storytelling has a purpose but it’s not hitting you over the head with brand messaging. Chipotle understands that you don’t need to cram a certain number of brand mentions or integrations for a marketing video to be effective. With this viral video concept Chipotle has found a way to communicate their mission of “changing the way the world thinks about and eats fast food” that is emotionally engaging and powerfully connects with the viewer.

We don’t even see a logo until the last few seconds of video.

The video also leads to an interaction element – the game app, for people that want to continue exploring this world Chipotle has created  and through that learn more about where our food comes from and what it takes to produce it.

The behind the scenes video is worth a viewing as well.

How can you use these ideas and concepts in your video marketing efforts?

In this episode taken straight from the Sociable Video Training Course, I will teach you how to overcome your fear of being on camera. It’s very common and natural to not like being in front of a video camera but it’s something that everyone can condition themselves to overcome.

Becoming the face of your business and appearing in your video marketing can be a game changer! People buy from people and want to connect with YOU.

In episode 2 of Sociable Video Sessions: Q+A Edition, Linda wants to know how to improve the look of her web cam videos since that is all she has available to start her video marketing.

Another great question! In this episode I share 5 free and low cost methods to significantly improving the quality and audio of your webcam videos.

iGlasses 3 – http://ecamm.com/mac/iglasses/

Rode Podcaster Mics – http://www.rodemic.com/mics/podcaster

If you have any questions regarding your video marketing please comment below and I will answer them in future episodes!

Video Transcript after the jump.

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Run Time – 2:23

Subscribe to Sociable Video on YouTube for more helpful strategies & tips.

It’s easy to feel overwhelmed when you want to start using video content to market your business or promote yourself. In this episode of Sociable Video Sessions I talk about one of the easiest and best ways to get your feet wet in video content marketing. The concept is simple and easy to produce but you can use this technique to get several pieces of content that you can release over time on your blog, YouTube channel and push to your Facebook, Twitter and Google Plus.

Video transcription after the jump.
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I’m really happy with how this trailer for my Sociable Video YouTube Channel turned out! Let me know what you think in the comments below!

youtubesubscribe

This is such a simple feature for YouTube to add but it is really quite powerful for channel owners! In the past someone would have to click a link or button on your site that took them to your YouTube channel and then they would have to hunt down the subscribe button and then confirm that subscription. Now someone can subscribe to your channel with just one click directly from your page!

If you have a YouTube channel you should add this button to all applicable webpages immediately! Configure your button over at the Google Developers page.

Remember it is against YouTube’s terms & conditions to offer or promote prizes or rewards of any kind in exchange for clicking on your YouTube subscribe button.

sessionscomingsoon

Shooting now for my new YouTube web show that will be featured on this blog! Do you have any huge frustations or something you’ve been dying to learn more about when it comes to video marketing, YouTube marketing and video production?? Please tweet me at @sociablevideo or comment below! I’ll answer it in my web show and give you a shout out!

Thanks!

He’s baaaaccckkkkk! Another example of a well done and engaging integrated programming video. Yes, it is possible to market your product or service in a way that is fun and people will want to share! Watch and learn.

DollarShaveClub.com

 

Dove’s new sponsored programming campaign is genius. First of all it’s directly in line with the rest of their ‘Real Beauty’ campaign. However, more so then Dove’s past efforts it delves into the world of organic and emotionally charged content.

The concept of having an FBI trained forensic artist draw pictures of women described by themselves and then described by someone they just met is among other things, highly creative. It also tugs at the emotional strings of it’s target audience and hits upon common concerns among women. In fact it’s so effective that it moves people not in it’s target at all, like myself.

The branding only appears subtly at the end of the video and even before the logo fades up there is a url displayed that will take you to more relevant information. In this case more of the side by side comparison sketches and video profiles of the individuals involved. This Call To Action keeps the conversation going.

Yes Dove is trying to sell something. Yes they want your money. But rather then cramming the product down your throat they are creating something of value and of interest to you first. This is a much more effective video marketing strategy.

More details here @ Adweek and more video content from the campaign can be found at Dove.com/realbeautysketches

udemyblog

Check out my latest article on the best tactics to leverage YouTube for Business over on Udemy’s blog.

YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. The vast majority of those eyeballs belong to what Google & Nielsenare now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’

Generation C is made up of 80% millennials which also happen to be YouTube’s core audience. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.

However, the C Generation is not YouTube’s only audience. All demographics are now consuming video online at growing rates and primarily on YouTube.

Read the entire article here!

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